From understanding people to working with data.
My training in social psychology focused on first impressions, face perception, decision-making, information processing, and bias reduction. My professional work spans predictive modeling, experimentation, entity resolution, forecasting, and end-to-end production data pipelines.
Throughout all my work, I aim to answer three questions: what are we trying to understand, how can we measure it, and what would count as useful evidence?
Much of the data I work with is behavioral: what people use, what they prefer, and the choices they make. Understanding perception, motivation, and cognition helps me ask what those patterns mean, not just whether a model can predict them. Not every technical task is a behavioral one, but when the data comes from people, understanding those people is part of understanding the data and the models we build.
- Modeling & forecasting
- Building predictive models and forecasts to make patterns in data useful for decisions.
- Experimentation
- Using experiments to investigate questions and evaluate the evidence for an idea.
- Connecting & preparing data
- Working on entity resolution and production pipelines so data can support reliable analysis.
